Shaping up the Chotukool opportunity with India Post Godrej partnership and building socially responsible business. India Post Godrej Partne...
Shaping up the Chotukool opportunity with India Post Godrej partnership and building socially responsible business.
| India Post Godrej Partnership 14th Oct 2010: Business development Day as a part of National Postal week launch of Chotukool at Meghdoot Terrace, G.P.O. Mumbai. 7500 families are today owners of Chotukools seeded through India Post Godrej partnership. India Post A network which reaches to every person across India. And Chotukool an innovative and just right solution from Godrej one of the most trusted brands of India. India Post partnership A win win win partnership. Customers Feedback · Satisfied with Chotukool performance · Meets daily needs of family · Just right to cool buttermilk · Chosen To buy Chotukool over repairing a Refrigerator · Happy with Chotukool performance · Chotukool as income generator · Brought transformation…joy and pride The Genesis of Chotukool · 80 lacs Refrigerators sold last year and the market has grown by 12-15% · Their daily needs are very limited existing cooling solutions are overshooting these needs and are clearly beyond their reach · Can we make cooling solution “accessible” and “affordable” to them? · Chosen To buy Chotukool over repairing a Refrigerator · Chotukool was born with this dream Creating a distinctly different and compelling value proposition Understanding Chotukool to succeed   · chotuKool a low cost cooling solution. · No moving components allmost service free and, affordable too Rs. 3790/- only. · It is not a Refrigerator. It is perfect overnight cooler. · 43 litres capacity to meet the daily needs. · Opens from top retains cooling better maximum utilization of storage space. · Works on Electronic chip no compressor or refrigerant. · Preserves vegetables and eatables fresh cools 28 degrees below room temperature. · Made of Hi Quality plastic Rust Proof. · Just 9 kgs of weight compact & Easy to move. · Chotukool a simple and affordable cooling solution. · A 43L capacity meet daily needs. · Works on solid state electronic chip. · Operates on 230V AC, But works on inverter. · Sturdy body Rust proof. · Simple design easy to use & clean. Special Offer : Godrej have proposed to offer a discount of Rs.300/- to the employees of India Post valid upto 31.10.2011. One employee can buy one Chotukool for personal usage. The commission payable to DoP will remain the same as Rs. 250/-. This discounted price of Rs. 3490/- for the employees of India Post. The actual price for the common public i.e. Rs.3790/- |
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